Roman: Daily Multivitamin Launch

In early spring of 2021, we launched Roman Daily: a doctor-formulated men’s daily multivitamin. We wanted to create an elevated experience to emphasize the Daily’s premium quality. From our packaging to our landing pages, we incorporated action- and performance-driven language to appeal to our target demo.

Packaging Insert

These are examples of the emails we sent out to different demographics for our launch. We maintained the same tone throughout, but the messaging is slightly different for members who are under 40 versus those over 40.

CRM Campaign

OOH

We took over several high-traffic NYC subway stations.

Role: Concept development, copywriting