Little girls are amazing. They’re smart, they’re creative, they have incredible imaginations. But studies show that by the age of 5, they begin to develop beliefs that there are things they can’t do just because they’re girls. Barbie is here to change that.

We used the Nickelodeon Kids’ Choice Awards iconic Orange Carpet to invite girls everywhere to pursue their passions, so that one day, they can run the show.

This :60 TV spot premiered during the 2019 Nickelodeon Kids’ Choice Awards.

Role: Creative development, script writing, pre-/post-production direction