Roman: Code Words

Erectile dysfunction isn’t usually a laughing matter. Most ED ads focus on the bad feelings that come with the condition, and then go right into the treatment for it. But the thing is, guys who deal with it don’t want to think about all the negative stuff — they just want to take care of it.

For this campaign, we took a different approach: we focused on the after-after. We skipped over talking about all the shame and awkwardness, and even the treatment itself…and we got right to the good stuff.

In this TV spot, we showcase couples employing their special “code words” to initiate sexy time. Some are more, ahem, creative than others. But no matter what they call it, they’re Roman Ready.

(Fun fact: this campaign was created by two women!)

As seen on: Adweek

Production studio: Bindery