Lay’s: Operation Smile

Wonderful things happen…when you put on a smile. 

This is a fun, quirky TV spot we created for Lay’s to bring awareness to their partnership with Operation Smile, a nonprofit that provides reconstructive cleft surgeries to children in underserved communities around the world. With every Smile Bag purchased, Lay’s makes a donation.

Now that’s a reason to smile.

Role: Creative development, script writing, pre-/post-production direction