Olay: Face Anything

At Badger & Winters, we pitched and won Olay in Spring 2018. Olay wanted to create a ground-breaking campaign to promote women’s confidence and body positivity in the face of adversity. Thus, #FaceAnything was born.

The campaign features 9 influential women and how they own their most confident selves, so that they may continue inspiring others. 

“Face Anything” continues to be Olay’s tagline to this day.

It was showcased in Times Square, Grand Central, and the September issue of Vogue Magazine in fall 2018.

Role: Concept development, copywriting